At Simpliscity, our mission is refreshingly straightforward: to provide outdoor enthusiasts with reliable gear that performs when it matters most, without unnecessary complexity or premium pricing.

We believe that quality outdoor equipment shouldn't be complicated or overpriced. By focusing on functionality, durability, and value, we help more people; and their pets to enjoy outdoor adventures with confidence.

Our carefully curated selection emphasizes gear that meets our strict standards for reliability and performance, ensuring that every product we offer is one we would trust on our own adventures.

Meet the Simpliscity Team.

  • Knocz Chen

    Founder & Product Specialist

    An avid hiker and dog dad to Luna, a border collie mix. Chen founded Simpliscity after struggling to find reliable outdoor gear at reasonable prices for himself and Luna. With a background in product design, he leads our product selection process.

  • Maya Rodriguez

    Customer Experience Lead

    A weekend backpacker and rock climbing enthusiast, Maya ensures that every customer interaction with Simpliscity is as straightforward and reliable as our gear. She's passionate about helping customers find the perfect equipment for their needs.

  • Connor Wilson

    Content Creator & Gear Tester

    A former outdoor guide with over 500 trail miles logged annually, Connor creates our educational content and puts potential new products through real-world testing with his German Shepherd, Rocket. His practical experience informs our product selections.

Functionality First!

We prioritize gear that performs its core function exceptionally well without unnecessary bells and whistles that drive up cost without adding real value, as well as look for products constructed with quality materials and solid manufacturing techniques that will stand up to the demands of outdoor use over time.








Paddling Toward Purpose!

At Simplicity, we believe in adventures that leave only footprints and best memories. Every product we offer is selected for its durability and ability to withstand the rigors of outdoor use. We believe the most sustainable gear is that which doesn't need frequent replacement. Whether you’re navigating rapids or trails, choose gear that protects both you and the planet.

Growing Together!

Simplicity isn’t just a store. It’s a campsite where stories are shared and connections are made. Our team of explorers and dreamers curates products that spark joy and foster community. Join us around the fire (or in your living room) and discover items that turn ordinary moments into memorable ones. After all, life’s best adventures start with a single spark.

Our Promise to You.

When you shop with Simpliscity, we promise:

  • Carefully selected products that meet our standards for reliability and value.
  • Honest, transparent information about our products and shipping processes.
  • Clear, straightforward policies with no hidden fees or complicated terms.
  • Responsive customer service that treats you with respect.
  • A commitment to continuously improving based on your feedback.